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Why you should stop “showing up” on social media

AND START CONNECTING AND CONVERTING, INSTEAD The show notes for this podcast originally appeared over on The Guide Culture Podcast website. Have you ever become a victim of “box-checking” syndrome inside your business? Maybe you’re an avid reader, podcast listener, and learner (like me!) and you hear all those “hey this changed everything for me” […]

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How to Write Headlines That Convert (And Aren’t Boring AF)

Do you ever feel a stupid amount of pressure when it comes to writing headlines? Truthfully, even after 3+ years in copywriting, I sometimes do, too. I typically write the same headline at least 25 different ways when writing copy for my 1:1 clients. I don’t expect you to have that kinda time on your […]

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The Ultimate Guide to Writing Conversational Copy

There are so many *shoulds* in life—especially in business. “I should do the dishes before I go to bed.” “I should create another program in my down time.” “I should start a podcast or a YouTube channel… or both?!” “I should ease up on my iced coffee habit.” (LOL, just kidding. Don’t let anyone ever […]

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6 Tips to Write Copy that Sticks

Showing up online as a business owner these days takes GUTS. When you have passion coming out your ears, it’s easy to put up what I call “drive-by posts.”  Drive-By Post (n.): When you’re in the moment and you feel something BIG, and words—a caption or blog post—just come POURING OUT… Here’s the thing: When […]

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Take Your Website Words from Cringeworthy to a Confident Conversion Machine

Okay, REAL QUESTION: When was the last time you actually looked at your website words? Like, gave it a thorough read-through. If you find yourself currently feeling… Embarrassed to send potential clients and customers to your website Like you’re trying not to use the word “cringeworthy” when someone asks you to describe your website words […]

Copy that Connects

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6 Ways to Maximize Pinterest Traffic using Copy that Converts

This guest post written by Jess originally appeared over on the blog at Vanessa Kynes talking all about how to maximize Pinterest traffic. I still remember my first year in the high school classroom like it was yesterday. One morning, I had this great activity planned. It was only the second week of my teaching […]

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Case Study: How To Craft Copy That Connects

Part of the Copy that Connects Series The Website Bundle Case Study—Hailee Stegall of Spring + Bloom Marketing Can I ask a hard question? I don’t mean to pry (okay, maybe I do) and I most definitely don’t want to make you feel bad about your web copy, but I’m passionate about teaching creative entrepreneurs […]

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How to Craft an Evergreen Email Marketing Sequence

  This post originally appeared on the blog at Rising Tide Society Evergreen email sequences. Ohhh this is a good one! Remember when email lists were so new that you could just slap up a “join my newsletter” and maybe throw in a “fam” or “community” in for good measure and get a substantial response? […]

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Why Creativity is Not The Problem with Your Content Creation

Discover why the #1 excuse for not creating quality, consistent content—I’m not creative!—shouldn’t actually be holding you back.

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A Monthly Brand Messaging Audit: What It Is and Why You Need One

Ever feel like your copy just DOESN’T reflect your business anymore? A monthly messaging audit might be the key to knowing what needs tweaking and changing as things shift and change inside your business.

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