This post is a part of a series by Oracle Amethyst, Jess’s alter ego and psychic name (according to all-knowing Pinterest, of course). In this series, Jess points out what might be standing in between you and GREAT messaging that actually works for your business. Then, with her all-seeing-eye, she predicts what your future in […]

This post is a part of a series by Oracle Amethyst, Jess’s alter ego and psychic name (according to all-knowing Pinterest, of course). In this series, Jess points out what might be standing in between you and GREAT messaging that actually works for your business. Then, with her all-seeing-eye, she predicts what your future in […]

This post is a part of a series by Oracle Amethyst, Jess’s alter ego and psychic name (according to all-knowing Pinterest, of course). In this series, Jess points out what might be standing in between you and GREAT messaging that actually works for your business. Then, with her all-seeing-eye, she predicts what your future in […]

Ya know how everyone’s like… “TAKE TIME OFF FROM YOUR BUSINESS! It’s such a necessity!!!” And you hear those inspiring podcast episodes about people taking month-long sabbaticals or multiple-month maternity leaves, and all you can muster in your mind is something along the thought lines of… Well, my friend. I thought the same thing. The […]

AND START CONNECTING AND CONVERTING, INSTEAD The show notes for this podcast originally appeared over on The Guide Culture Podcast website. Have you ever become a victim of “box-checking” syndrome inside your business? Maybe you’re an avid reader, podcast listener, and learner (like me!) and you hear all those “hey this changed everything for me” […]

Do you ever feel a stupid amount of pressure when it comes to writing headlines? Truthfully, even after 3+ years in copywriting, I sometimes do, too. I typically write the same headline at least 25 different ways when writing copy for my 1:1 clients. I don’t expect you to have that kinda time on your […]

There are so many *shoulds* in life—especially in business. “I should do the dishes before I go to bed.” “I should create another program in my down time.” “I should start a podcast or a YouTube channel… or both?!” “I should ease up on my iced coffee habit.” (LOL, just kidding. Don’t let anyone ever […]

Something you maybe didn’t realize when you started your own business is just how much time, effort, and planning goes into effective content creation. You see your favorite female entrepreneurs posting nearly every day on the ‘gram like it’s easy, peasy, lemon squeezy—so you may not have even thought twice about it when you took […]

Have you ever heard people say, “Ohhhh, I’m really not selling, I’m just sharing” when it comes to talking about their value online? I’m calling BULL – hockey sticks (okay, not the right replacement for a curse word, but you get it) on that.  Tough Love: “Just sharing” doesn’t work. If you have a desire […]

Showing up online as a business owner these days takes GUTS. When you have passion coming out your ears, it’s easy to put up what I call “drive-by posts.”  Drive-By Post (n.): When you’re in the moment and you feel something BIG, and words—a caption or blog post—just come POURING OUT… Here’s the thing: When […]