In this noisy world, it’s your job to do a whole lot more than bring a transformational product or offer to the market.

You also have to:

• Cut through the hype and hustle of every other solution out there.
• Hone in on your distinct difference, even if it seems like everyone’s already doing it.
• Craft a plan that builds your audience’s awareness of their need.
• Get that transformation into the hands of the right people at the right time.


All of that means, you need to have a PLAN, and you need to put it in place well in advance so you can execute the COME UP just as flawlessly as the CART OPEN.

And, unfortunately, you’re so heart-deep in your product, you can’t even see it clearly.

Lorelei had it right, “I’m afraid once your heart’s involved, it all comes out in moron.”



Launch Copywriting

for Creatives

Listen Up: The Most Profitable Launches Connect Long Before They Convert.

THE PACKAGE

find it fast

our method

What's Included

FAQs

APPLY NOW

And, I get it. You’re probably feelin’ a little like Phoebe Bouffay.

JESS, a PLAN?! I don’t even have a “PLA.”

In the meantime, your launch checklist is getting longer, your nightmares are intensifying, and you’re starting to wonder if you’ve spent, all this time creating an amazing product only for it to flop without meeting your goal.

Don’t let a last-minute launch and a lackluster message keep you from inspiring transformation in the ones who need you most.

With our connection approach to conversion copy, we’ll craft a launch funnel that has your clients + customers thanking you for taking their money, and becoming the best version of themselves, and a forever fan in the process.

Wait, is this juju magic?

Launch Copy Package

Lemme intro you real quick to the

A done-for-you launch funnel for proven products and offers that need a dialed in, automatic sales team. Just 4 weeks to NEXT LEVEL launch copy, and you don’t even have to write it. #mindBLOWN

Writing (Message-Matching, to be exact)

My team and I will get to work on crafting words (like, A LOT) for your sales page and launch email sequence. We’ll spend time taking our research from your audience and diving deep into the value of your product, and we’ll match those things up through story and a strategically stacked message. 

Basically, that means we’ll give them exactly what they need at each stage in the process to make the very next right decision for them, taking action (small, and eventually big!) toward buying into your product, because it’s exactly what they need.

Research + Heart to Hearts

Wanna know the greatest compliment I’ve ever received from a client? She said, “It’s like Jess reached inside my heart and pulled everything out that I couldn’t actually say—or maybe I just didn’t have the courage to.” 

We know you’re a total pro, and your product is proven from the lives changing and everyday transformations happening in front of your eyes. For launch copy, we dive deep with you, and with your past clients through testimonials, and various other methods of research. We’ll get to the heart of your true value, and harness the power that happens only when exactly who you are + what you provide meets exactly what your people need.

Pre-Launch Planning

We’ll get rid of your Phoebe-Bouffay-Syndrome by coming up with a pre-launch plan that preps your audience for your offer long before the cart opens. 

We’ll plan content that connects with what they need to hear, what they need help overcoming, and we’ll position your offer to be the next step in their journey toward exactly who they want to be. And, this is the last step, because backwards planning means ALL ROADS LEAD TO LAUNCH.

01

02

03

Kickoff Deep-Dive Call

We’ll have a heart-to-heart on kickoff day to go deeper into certain elements of your homework and your overall offer. Get ready for open-ended questions with no “right” answer; the kinda questions that make my former-teacher-heart skip a beat.


Signature Jess, XO Questionnaire

Our signature homework has been said to be “the most enlightening exercise [our clients] have ever done for [their] business.” You’ll dive deep into who you are, why you do what you do, and who your audience is, REALLY.

Mini Brand Messaging Guide

This mini-version of our signature Brand Messaging Guide is the gift that keeps on giving for your product, course, or offer. In this Brand Message + Voice Guide, you’ll have everything you need to write content and copy to sell your signature offer without feeling slimy, long after we work together—or you can hand it off to a team member so they can do it, and sound like you. WIN. Basically, this is your antidote to the panic that sets in when someone says, “Oh, cool! What are you launching?” DON’T. FREEZE. You’ve got this on LOCK.

The Line Items

Our Proven Process

Launch Sales Sequence

This is the magic that takes free downloaders (not to be confused with FREE LOADERS) and turns them into launch conversions—happy, about-to-change-their-lives launch conversions, to be exact.

This is the sequence that triggers after your new audience members download your lead magnet (freebie, opt-in), join your webinar, or take part in whatever lead-in strategy you’re using for your launch.

It transforms your list and audience from interested to intrigued to completely infatuated (and without-a-doubt committed) to your product or offer. We’ll craft anywhere from 8-12 emails, depending on your launch strategy.


Long Form Sales Page

As Copyhackers always says, “It’s not that people don’t read copy anymore. They just don’t read BORING copy.” The primary purpose of a sales page is to take your interested visitors to ALL IN buyers. To do that? You need to give ‘em a little time.

You’ve gotta give ‘em space to hear the objections in their own mind, and then be shocked that you’ve answered that exact objection in a few different ways before it truly took over.

Your sales page doesn’t just need to answer the question of, “What will this do for me?” but also, “Can this actually do this for me?” We use in-depth research and human-psychology-based sales strategy to make all of that happen, ON THE INTERWEBZ. Crazy, right?


Pre-Launch Planning + Strategy

Have you ever seen a plane just kinda hop into the air without taking it’s runway? Yeah, me neither. A key to a great launch—that often goes unnoticed—is what Amy Porterfield, and a bunch of online marketing industry pros call your “launch runway.”

It’s the content you craft leading up to the launch that builds hype and ensures that your audience is in the right mental space, ready for your pitch. It’s a big one that lots of people miss, and we’ll talk you through planning and strategy to set you up for success.

Message Training Wrap-Up Call

It’s like ninja school for your copy and content. At the end of our project, we’re not gonna kick you to the curb. We’ll give you a crash course in your brand message, and answer any questions you have about implementing your copy.

Optional Upgrade: Facebook Ad Copy

We’ll craft copy for your Facebook Ads so you can grow your email list in the pre-launch phase, get more people to your webinar, promote your cart open, and more. Don’t know the first thing about running Facebook Ads? We’ve gotcha covered with a partner-in-crime agency who we totes recommend for that.

Never Launch Alone

NEW RULE TO LIVE BY:

It might COST you. Because let’s be honest: You’re too close to your value, you’re too entrenched in your audience to separate out every piece of value and figure out where it fits in their journey.

Plus, it’s LITERALLY costing you time, money (time is money, right?), sanity.

It might even cost you a strategic launch, because phoning in your email sequence at the last second means you don’t have a launch runway, and your audience won’t be ready to hear what you’ve SLAVED OVER in every single email.

OUCH. I know. But, true.

OR…

I mean, you can go ahead and keep adding emails and 5,000+ word sales pages to your launch to-do list, but…

You can invest in an expert, and pass the torch to a word-slingin’-ninja or two.

Then, you can stay in your zone of genius and focus your energy on putting together a product that TOTALLY over delivers, so you can close out this launch, PROUD, serving hundreds, maybe thousands. Then, you’ll just put that on repeat for the long-haul.

Plus, think about your launch goals. What if you could increase by 50%? Or, even DOUBLE that? Basically, we’re GIVING YOU MONEY after you work with us.

What if you could increase by 50%?
Or, even DOUBLE that? 

The Launch Copy Investment starts at $4950

Take me to the application!

Take me to the Website Copy!

This way to the blog!

 PLEASE take over my launch copy. 

 I need to get my website handled, first. 

I’m a beginner. Got anything fo’ FREE.99? 

Can we start… UM, NOW?

I’ll be real with ya: Our packages are nabbed up pretty far in advance. We’re typically booking out about 4-5 months in the future! So, if you’re dreaming up a big launch in the next year or more, don’t hesitate to reach out… soon. We need at least a 4 week launch runway to do it right, which means our project’s gotta be signed, sealed, and delivered one month BEFORE cart open.

FAQ

Frequently Asked Questions

I’m a brand new business owner! Should I hire a copywriter for launch copy?

If you’re a brand new business owner, you might be surprised how much can change in that first year or two! I know it surprised me, that’s for sure. As a new business owner, I’d suggest DIYing first with something like The Promptlate Shop, and really spending time getting to know your audience, what they want + need, and how you can deliver on that for them.

I have a brand new product/offer! Should I hire a copywriter for launch copy?

Hiring a launch copywriter will intro your product or offer to the world with a splash. My one qualifying question would be—do you have social proof or results from an audience that aligns with this offer? We heavily research to make sure we’re message-matching instead of just throwing spaghetti at a wall, so knowing your audience from being in business for awhile (see above) is necessary to get the most out of this investment.

Do you only work with live launches? What about evergreen launches?

We love both! In fact, our live launch strategy can be shifted to work on evergreen with just a few tweaks (which we can talk you through!). Most of the marketing “greats” suggest live launching first, so you can tweak and perfect things before you put them on evergreen. 

Do you write single sales pages, one-off landing pages, and all that jazz?

Short answer? Not for new clients. We put a lot of care and research into crafting a foundation for all of the words we wield, and that means we only offer package options to new clients. Past clients? We have a set number of hours per month devoted to you guys! So, reach out and let us know what you need.

Do you edit existing copy?

Believe it or not, copyediting often takes more time than copywriting. If we don’t have control over the big ideas or direction of the message, it’s hard to truly turn it up a notch. Imagine if you were a photographer, and I took my own photos and asked you to edit ‘em for me? Would they fit your style or expertise? Probably not.

How long does it take?

Launch copy projects take 4 weeks! 

How far out from my launch do I need to book?

We typically advise our clients to plan at least a 4 week launch runway to prep their audience for the offer before the cart opens. That means, to accommodate a 4 week project timeline, we suggest starting our project together 8 weeks before the cart opens.

Do you do payment plans?

Totes! We provide payment plans anywhere from 3 to 5 payments. It’s just the first payment that is due upon contract signing to seal your spot on the calendar. The rest are paid out by the end of our project together.

(We’re also the perfect fit for lunch. Chick Fil A, always.
No, it’s my pleasure.)


The Launch Copy Package is perfect for you if you have a PROVEN product that’s already serving (or obviously will serve) your engaged audience. An engaged audience is different than a ginormous audience, and we know audience-size varies from expert to expert! It’s also perfect for you if you’re in the planning stages of your launch, and still have a chunk of time before the cart opens.

Wondering what qualifies as a proven product? Think: digital product, course, signature program, physical product, etc. that was generated from meeting audience needs. Bonus points if you’ve already started selling organically, or you’ve already been through one launch, and want to go at it again or turn it evergreen!

is this for me?

Still wondering if we’re the perfect fit for your launch? 

I just had my first ever 5-FIGURE month

Alexandria Hinders

After working with Jess, I just had my first ever 5-FIGURE month for my membership program. I saw almost a 50% increase in sign ups (and retention!) after putting my brand new sales funnel in place. I cannot thank Jess enough for the amazing words and strategy that made this possible.

Well Styled Essentials

VIEW NEXT

 She has a true gift of bringing your mission, heartbeat, and story to life. 

Jennifer Edewaard

Working with Jess was a true blessing because she not only just gets the vision that you have but she believes in it with you. I highly recommend working with her as she has the passion to serve you and to dig deep into who you are and the message that the world needs to hear!

Imperfect Purpose

VIEW NEXT

I could not ask for a better copywriter! 

Carolina Poli

I feel like my business has now a clear message that my potential clients can relate. Since launching my page I've got so many compliments and people were saying 'I feel exactly the way you described in your website'. And that's exactly what I aimed for when I started working with Jess. She was able to organize my thoughts and put them into the right words!

The Kale Club

VIEW NEXT

But, who’s that iced-coffee-copywriter girl? 

Hey! If we haven’t met yet, this might be awkward, but… I’m probably your biggest fan, and I believe you have the power to cut through the noise instead of drowning in everybody’s-already-doing-it nonsense.

I take a connection approach to conversion copy because I know there’s only ONE WAY to build your business for the long game—it’s gotta be human-to-human.

Plus, I’m a challenge-accepted kinda girl, which means: Got big launch #goalz for your proven product? Challenge accepted.

It’s this philosophy that’s helped my clients get wins like:

• 2Xing monthly revenue in her online membership
• A 357% revenue increase over the 30 days following her launch
• 3 high-ticket discovery calls booked, on launch day
• Feeling empowered to write a brand-voice-infused marketing email in less than 15 minutes using her brand messaging guide (the REAL DREAM, right?!)

And, while all of that deserves an iced coffee cheers, the thing that lights me up the most is seeing our female founders trade measuring up for owning their story—and choosing it FOR GOOD.

Are you ready to be next?

it's jess!

AS SEEN IN

Take me to the application!

Take me to the FREE stuff!

I’m in. I am ALL IN. 

I wish I could, but I don’t want to.

Are you ready, or what?

OY WITH THE POODLES.

(Also, if you didn’t get a single one of those TV show quotes, I worry about our friendship potential.)