Kickoff Deep-Dive Call
We’ll have a heart-to-heart on kickoff day to go deeper into certain elements of your homework and your overall offer. Get ready for open-ended questions with no “right” answer; the kinda questions that make my former-teacher-heart skip a beat.
Signature Jess, XO Questionnaire
Our signature homework has been said to be “the most enlightening exercise [our clients] have ever done for [their] business.” You’ll dive deep into who you are, why you do what you do, and who your audience is, REALLY.
Mini Brand Messaging Guide
This mini-version of our signature Brand Messaging Guide is the gift that keeps on giving for your product, course, or offer. In this Brand Message + Voice Guide, you’ll have everything you need to write content and copy to sell your signature offer without feeling slimy, long after we work together—or you can hand it off to a team member so they can do it, and sound like you. WIN. Basically, this is your antidote to the panic that sets in when someone says, “Oh, cool! What are you launching?” DON’T. FREEZE. You’ve got this on LOCK.
The Line Items
Our Proven Process
Launch Sales Sequence
This is the magic that takes free downloaders (not to be confused with FREE LOADERS) and turns them into launch conversions—happy, about-to-change-their-lives launch conversions, to be exact.
This is the sequence that triggers after your new audience members download your lead magnet (freebie, opt-in), join your webinar, or take part in whatever lead-in strategy you’re using for your launch.
It transforms your list and audience from interested to intrigued to completely infatuated (and without-a-doubt committed) to your product or offer. We’ll craft anywhere from 8-12 emails, depending on your launch strategy.
Long Form Sales Page
As Copyhackers always says, “It’s not that people don’t read copy anymore. They just don’t read BORING copy.” The primary purpose of a sales page is to take your interested visitors to ALL IN buyers. To do that? You need to give ‘em a little time.
You’ve gotta give ‘em space to hear the objections in their own mind, and then be shocked that you’ve answered that exact objection in a few different ways before it truly took over.
Your sales page doesn’t just need to answer the question of, “What will this do for me?” but also, “Can this actually do this for me?” We use in-depth research and human-psychology-based sales strategy to make all of that happen, ON THE INTERWEBZ. Crazy, right?
Pre-Launch Planning + Strategy
Have you ever seen a plane just kinda hop into the air without taking it’s runway? Yeah, me neither. A key to a great launch—that often goes unnoticed—is what Amy Porterfield, and a bunch of online marketing industry pros call your “launch runway.”
It’s the content you craft leading up to the launch that builds hype and ensures that your audience is in the right mental space, ready for your pitch. It’s a big one that lots of people miss, and we’ll talk you through planning and strategy to set you up for success.
Message Training Wrap-Up Call
It’s like ninja school for your copy and content. At the end of our project, we’re not gonna kick you to the curb. We’ll give you a crash course in your brand message, and answer any questions you have about implementing your copy.
Optional Upgrade: Facebook Ad Copy
We’ll craft copy for your Facebook Ads so you can grow your email list in the pre-launch phase, get more people to your webinar, promote your cart open, and more. Don’t know the first thing about running Facebook Ads? We’ve gotcha covered with a partner-in-crime agency who we totes recommend for that.