Hi, I’m Jess Jordana, the copywriter!
Quick disclaimer:
This page is less “about me” and more “scrolling memoir.”
It’s just my style.
Grab a cozy bev & settle in. Because it really is that deep.
hopelessly romantic, oddly everyday
“I want my words to touch the hearts of millions.”
It was 2015.
I was newly graduated, married, living in a big city where I knew no one and had a job I thought I would love but royally hated.
I had my own blog (as one did in 2015) and I assumed best-selling author would be my next path (as one did in 2015). Despite my readership being college friends, one boy who was still pining after me, and a bunch of people related to me. I know. Humble much, Jess?
Anywho, I was on a lunch break from working at West Elm (said evil job), and I was journaling Noah from The Notebook style:
What do you WANT?
If you could have anything, accomplish anything, what would it be?
… the 22-year-old journaled oh-so-humbly in Starbucks on her lunch break from West Elm.
Let’s set the scene
destined to be a words girl
I joked about this being not-so-humble, but this was genuine. Straight from my overly-romantic heart. What I thought of as my purest and deepest desire in life.
A mundane moment gave way to typical meandering life (or so I thought).
"I want my words to touch the hearts of millions."
that's when I wrote:
When I wrote that dream,
it was…
I saw a billboard on my drive that said, “Wanna teach?” It sounded like an easy in-between job so I ended up in a high school English classroom teaching kids 3 years younger than me just a few weeks later.
I went from massive failure in the classroom to educating via blogs and conferences on engagement strategy 1 year later.
before...
Of my ever-growing obsession with the OG online business world. I listened to podcasts, downloaded freebies, followed Instagram journeys and even pitched myself to be featured on blogs LONG before I ever had a business or an idea with real legs. I fell in love with the biz world before it ever even knew I existed.
I like to say becoming the words-girl was just our meet-cute.
In the midst...
I announced I was a copywriter on Instagram the day after my 3rd year of teaching, booked out with copy clients just 1 week later, & hit my first $10k month in 90 days.
8 years later, that whole building the plane while flying thing stuck and became my career.
before...
We moved states, went through a global pandemic with the rest of the world, I became a mom (not once, but twice), went through 2 miscarriages, and endured countless other life things that built a belief & trust in myself the hard way.
Considering my windy & twisty road, it’s no wonder I almost let that mundane-journaling-dream disappear from my memory.
before...
OMG, we actually did it.
it popped into my head a few weeks ago, 10 years after i scribbled it down.
I sat for a sec and cry-giggled to myself:
I’m Jess, destined to be
I’ve been a copywriter and conversion messaging strategist for the better part of a decade, creating Connection-Led Conversions® for those CEO gals we’re all slightly obsessed with.
And listen, I’m not counting out best-selling-author just yet, BUT…
It’s pretty cool to see that I already actually accomplished my ooey-est, gooey-est heart dream without even realizing it happened.
Like I mentioned:
PHEW, A PROPER ABOUT SECTION?
you made it!
Over the years I’ve written for 152 (and counting) CEO gals, and I’ve embodied them in a way that cuts through to the core of who they want to serve.
Words I’ve written for my clients have touched the hearts of even more than millions at this point.
And that’s pretty damn cool to think about.
I’M ALSO A HOPELESS ROMANTIC FOR BUSINESS
I created one of the first comprehensive DIY Copywriting digital products & brought in 6-figures from it for 3.5 years
I ran a messaging membership that grew every single month & had rave reviews. I mentored copywriters & service pros in building their own businesses with their own unique, authoritative spin
Oddly enough, I succeeded in all of it on paper. I want to say trying each of these was from a pure desire and seeing a need. But, honestly? It was more than that. I spent a lot of time and energy trying to contrive a version of myself who was MORE. These attempts at legitimizing my worthiness as a business owner, expert, (idk, coolgirl?)... they all led me back to my true love.
The romance of writing for clients I genuinely fangirl has never faded.
I just want my unique brain to fuel a business that bankrolls my ridiculously beautiful life.
the girl who tried a bunch
Alt memoir title:
My happiest place is right here.
The patina of the process has proven:
They may say happy girls are the prettiest. (Sure, I mean look at her >>)
But I also think happy girls are the most impactful.
When it comes down to it, I’m just a girl who gets to relive her dream day thousands of times over:
Sitting in a coffee shop, long-form pondering, & then method-acting my clients onto the page in a way that doesn’t just convert, but actually COMPOUNDS.
Add a massage at the end of the day & playing princesses with my girls and I’m not sure life can get better than this.
My mission is to expose my clients’ obsession-worthy®.
turns out? it actually really works.
I may be jess the copywriter, but I’m also just a girl.
My most natural habitat: same obsession-worthy®, different fonts
Some just-a-girl details about me that nobody asked for, but I’ll share anyway.
Life habitat (n.)
Caught up in the sparkle & pink swoosh of girl mom life, finding nostalgia in the present & forgetting my phone exists
Business habitat (n.)
Sitting in a coffee shop. Pondering. Stalking the genius of my clients. Pondering some more. And putting it into words.
My personality is made up of a few high quality ingredients:
- 50% girl mom (& girls’ girl)
- 50% hopeless romantic for business
- 10% iced coffee
- 10% browned butter
- 12% fiction books with a smidge of smut
1. My husband finished my stats class for me so I could be done with Grad School (I got a B!)
2. I’ve been labeled “too much,” but I’m learning (and teaching my girls) that can be an endearing and magnetic asset, not an annoying limitation.
… listen, i know that’s more than 100%, BUT YOU SHOULD KNOW:
life characters glossary
Annie Rose (adj.)
Joyful bundle of woosh
Parker Jane (v.)
Eldest sparkle daughter
Presley Paxson (n.)
Supportive hubby award
Understudies
Journal ecosystems (Louise Carmen & such) / Film photography / Seasonal kid crafts / Scrapbooking / Pen pals
Current Contenders
Skin flooding / Signature recipe collecting / Needlepoint / Printing polaroids / Board games & analog nights
My Personal obsession collection
