Ever wish you could just find the words that actually connect with

Well, that’s my job.

Jess Jordana, at your service. People in the know call me Jess.
Copywriter + brand messaging strategist + chief vulnerability officer (CVO, for short)

I take a connection approach to conversion copy.

With this philosophy, I help female-founded, passion-led businesses uncover the message that actually hits home with their people, instead of the one that…

• Just fills space on a website page
• Checks the SEO-robot-box of the week
• Contributes to the noise instead of whispering a message that matters to the right people.

Because marketing to humans means listening and responding instead of speaking out into the void.


my story

Confession Time: Connection didn’t always come easily to me.

I’m speaking from experience, because...

I learned the art and science of connection the hard way—by totally flopping on my first day as a high school English teacher.

I walked into that classroom full of 18 and 19-year-olds—a “seasoned” 22-year-old, myself—with an 8-page typed speech…

...and it was ABOUT ME.

*gasps* I know. I’m cringing just thinking about it. The manifesto was actually about how my class would be so different.

But, 6 class periods later of kids doing makeup in the front row, and literally turning their backs to me as I poured my heart out,

I quickly and painfully learned the most important lesson of my adult life: Those kids didn’t give a rip about why I was great. They wanted to know how I could help them be great.

So, maybe your journey looks less like backs-turned, and more like:

• Hearing total crickets, time and again.

• Booking clients, but wondering if you’ll ever find the right clients.

• Wishing you had a message you felt confident in so you could be consistent.

• Wondering if your dream business will ever support your dream life.

The Lesson is the same: Your message is not about you.

The Goal: Find out how your unique story fits into theirs, and own the heck out of that.

They wanted to know how I could help them be great.

From Classroom Lessons to the Creative Business Landscape

Luckily, the story didn’t end there. In three short years, I went from totally tanking to changing the way our district did English instruction.

My Burning Question: What do they actually need? What do they want? How can I deliver that to them using my strengths and zone of genius?

In 2018, I took those classroom lessons to the creative business world as a copywriter. Through our website copywriting services, launch copy projects, and website copy templates (Promptlates, to be exact!), we’ve helped countless businesses up their word game, from talented solopreneurs to organizations like HoneyBook and The Rising Tide Society.

helps business owners like YOU finally uncover a message you feel confident in, so you can consistently convert the right people for your business.

our connection approach to

Conversion Copy

Blush-Inducing Client Brags

one of the best decisions I've made!

Rachel Green

Working with Jess was one of the best decisions I've made! She worked quickly and delivered amazing results. It was so great to have her on my team for this project and I will definitely be using her again.

Intentionally Designed

she brought my copy dreams to life

Katie Harms

Jess was so amazing to work with. She completely brought my copy dreams to life and gave me so much clarity in the process. She walks you through a clear process of finding your voice and coaches you along the way of why she is making the decisions so that you can implement strong copy on your own. It was an extremely collaborative process and I felt like I learned so much about the power of copy through this experience. She is definitely an expert in her field and I can't recommend her services highly enough!

Queeni Kathleeni

she gets me and that’s so reassuring

Jessica Bippen

Jess was such a gem to work with! She was able to take all the ideas and messages I wanted to get across to my audience and make them come to life in a concise way that was full of emotion and my voice. She's a wonderful listener. Basically, she gets me and that’s so reassuring. Since hiring Jess, I feel like I have a solid voice and concise message that I can shout from the rooftops. If you are looking for a copywriter to connect you with your ideal customer, Jess is your girl!

Nourished by Nutrition

The Company Values

(very serious)



Great copy is the closest thing to sitting down with you in person.


He who began a good work in you will carry it to completion beyond your wildest dreams.


If date night isn’t tacos, you’re doing it wrong.


Choose connection over competition.


Speak the truth you see in people.

The Not-So-Secret Life of Jess

Iced Coffee, Always.

I think 90% of my childhood embarrassment involves being sweaty, which is why I was originally drawn to the iced variety of my beloved coffee. I drink it 24/7, 365 days a year, and it’s kinda what everyone knows me for. And, when I say “knows me for” I mean there are at least 10 people who have referred me to their biz friends as “the iced coffee copywriter.” I’m here for that kind of brand recognizability.


TV Spirit Animal: Jessica Day from New Girl

Idealist? Check. Bursts into impromptu song? Duh. I mean, it’s actually scary how seen I feel when Jess is being her completely awkward self. Plus, we’ve got the name in common so, it was meant to be.


My Two Favorite Guys: Presley + Joey Tribbiani (the pup-version)

I totally married up. My guy is fearlessly dedicated to stuff like lifting heavy things, organizing the garage, and making sure I know my dreams CAN AND WILL happen. Plus, now we have our Aussiedoodle pup, Joey Tribbiani, and I’m just wondering how life can be simultaneously nothing I ever imagined, and perfectly imperfect in every way. Thanks, God.


THREE-FOURTHS of a Masters Counts, Right?

I have the majority of a Masters Degree in Psychology, and I’m proud of it. Even though it ended with me crying on the floor as my sweet husband did my stats homework, I truly believe it’s never a waste to learn more about how people learn, function, connect, and grow. But, y’know what’s almost always a waste? Math. I stand by that.


Chips and Salsa = Weakness or Strength?

“How do I stop eating chips and salsa? Do they just run out… or do I die first… or what?”


Minute to Win It,

My dog is named after…

Wait, who even is she?

I’m a _____ on the Enneagram.

If you see me at cocktail hour, I’ll be sippin’ on a _________.

Click below to find the right answers!

since 2018


Iced Coffees Consumed on the Job


Client Stories told


Promptlate Shop Students since 2019


“OMG, you GET ME” reactions from clients

"moo point."

Obscure Friends’ Quotes Used in Copy

We’ve been counting our wins:

You bring the crazy talent, ridiculous passion, and all those things that seem like they could never fit together in a way that makes sense.

I’ll show up with my creepy ability to listen to what you say and hear what you actually mean (iced coffee in hand, of course).

TOGETHER, we’ll craft a message that has you confidently connecting and making crazy conversions that’ll change the game for you and your business.

Sound like a plan?

Write my story for me

Help me uncover my message

Messaging Heaven?

Are we a match made in