The Do It Yourself Process for Website Words

Not Your Mom’s Website Copy Templates

That sound like you and speak straight to them.

(Ya know those dream clients everyone’s gabbin’ about? Yeah, that’s them.)


The first solution of it’s kind to help you take #ALLTHEIDEAS in your pretty little head, and turn ‘em into value-driven website copy that connects, converts, and doesn’t sound like literally everyone else out there.

Imagine: 50% Prompts + 50% Templates to get you 100% more connection and more clients with your copy.

Wanna go from total crickets to connecting + converting with your copy like crazy?

The Website Promplate Bundle


Uh, dude — what the heck is a Promptlate®?

The Website Promplate® Bundle

What's included:

Get everything you need to put words to your unique value in a way that your audience actually gets so you can connect quickly and convert consistently with your website copy.

The Website Bundle Promptlates are a proven process designed to take you from idea all the way to publishing words on your website that WORK for your business.

Home Page Promptlate®

About Page Promptlate®

Services Page Promptlate®

(usually $197)

(usually $197)

(usually $197)

grab the bundle

wanna save?

Don't need the whole bundle?

Attract the right people, repel the wrong ones, and get them to take ACTION-pronto. Yep, words can do all that.

Shop the Promplates® individually!

Home Page Promplate®

Services Page Promplate®

About Page Promplate®

the details


About pages can, AND SHOULD, convert, too. Find out how to strategically connect your story with THEIRS on this often overlooked page.

the details


It’s time to learn how to sell your services instead of just talking about them. We’ll guide you in matching your message to what your people want and ultimately need.

the details


Social Media Captions Promplate®

Client Welcome Packet Promplate®

the details


Kick-off your client process with a welcome packet that defines boundaries and expectations, establishes authority and builds some excitement from the get-go.

the details


Captions don’t have to be complicated. Meet your ticket to never running out of caption ideas, and learning to capture attention and inspire action in the process.

what in the world goes on a sales page?

  • Crafting your Offer Stand Out Statement
  • Market Research 101
  • The 3 C’s of a Strategic Sales Page
  • Do I Need a Guarantee?

...and 11 more!

  • 53 Prompts
  • 4 Templates for Strategic Sales Copy
  • 15+ Video Lessons
  • Services Page Promptlate

What’s included:

not to mention

buy now

grab the sales page promptlate!

The Website Bundle

Now you need copy, BUT…
😱 You don’t know how to talk about yourself
🙋 You don’t want to sound like everyone else
💰 You can’t afford a copywriter (or can’t wait for one)

Stop staring at a blank screen and start writing website copy that you’re confident in with The Promptlate Shop Website Bundle.

Finally! An EASY option to write your home page, about page, and services page so it’ll connect and convert consistently—and so it can STOP HOLDING UP your launch and your business, already.

buy now

Then we can sliiide in the personality-infused, action-focused words that get people to, like…


And then stick around for life. ‘Cause that’s the DREAM, right?

The Promptlates are your one-stop-shop for a done-for-you website words process without a done-for-you Pro Copywriting price. (So you can save a dolla dolla—or thousands—HOLLA!)

Oh, and did I mention there’s no writing experience required? The word-allergic are always welcome here. I’ve even been told it’s like you’re being tricked into writing something magical + strategic in the process.

Let’s ditch the cookie cutter website words that aren’t even doing their job—deal?

Why choose the Promptlate® Shop for your

• It’s DIY copywriting made easy that looks more like, “Can I hire whoever she did to write like that?”

• Open-ended prompts + template choice = NO TWO STUDENTS ever end up with the same copy. 

• For any biz that needs help honing in on their audience and putting their crazy value into words.

• End up with website copy on the page. Find a foundation for your core message along the way.

Okay, but does it actually work?

website copy?

'OMG, the clarity!'


OMG. The clarity I have on my messaging, what I do, and who I truly do it for is AMAZING. I would have been so stumped without The Promptlates as a starting point, but they turned out to be so much more than that!

MadRad Media, Marketing + Media Coach

'Exactly what I needed'


I felt guided by [Jess] even though we weren’t working together one-on-one, and this tool was exactly what I needed as I redid my website.

Ivy and Linen Design

'Helped me create copy that I’m confident in'


I really struggle with writing, but the Promptlates made the copywriting process less daunting and helped me create copy that I’m confident in and, most importantly, sounds like me! For the amount of clarity and confidence you gain, these are truly worth every penny and much more!

Becca Koebrick Design

'3 inquiries in 30 minutes?!'


If it wasn’t for The Promptlates, I’d still be mindlessly scrolling through other websites in my industry trying to figure out how to write my copy. Now I have website copy that STANDS OUT so much that I booked 3 dream inquiries in 30 minutes after I hit LAUNCH!

Motes Design, Website Designer + Pinterest Manager

'From Amateurish to Genuine + Value-Packed'


I wanted to be genuine with my words, but I always got stuck on what parts of myself to bring to the table. Ever wish that almost-effortless copy on other sites could be yours? I did, too. And you can actually DO THAT with The Promptlates. Plus, it came out of YOUR brain. It’s so empowering!

The Unbusy Life, Life Coach for Busy Moms

'I just looked at your website and it really spoke to me.'

Hailee, Spring

I just purchased the Promptlate website bundle last night around 7pm...[and] I stayed up until 3AM redoing the copy on every page of my website, following your guide. Today I got an email from a potential client that said 'I just looked at your website and it really spoke to me. I'd love to set up a call.'

Bloom Marketing

'This numbers gal WROTE ALL THAT'


The Promptlates tricked me (a 100% numbers-only gal) into writing words that actually work for my business! Words have never been my thing, but now I’m so confident that my website speaks to exactly who I want to serve.

Silver Leaf Office, Bookkeeper for Creatives

'Basically a dream come true'


I feel so confident! I know the copy I wrote with The Promptlates is attracting my ideal clients, and I constantly get inquiries and make connections with couples who reference my website and specific points from my copy. It’s basically a dream come true.

Heather Dodge Photography + Design


Here's what our customers are saying:

I’m the CEO and chief copywriter (a.k.a. heart translator) over here, and I’m SO GLAD you made your way to The Promptlate Shop. 

I help creative biz owners (+ coaches & thought leaders) turn their passionate mumblings into words people actually "get." I take a connection approach to conversion copy, because I know that’s the true long game in business.

I’m a former high school teacher, so you can expect questions from me more often than straight answers. BUT, my questions will lead you to reaching your potential and being able to own it when you get there.

I’ve worked with everyone from stinkin’ awesome solopreneurs to organizations like The Rising Tide Society and HoneyBook to up their word game.

Oh, and I KNOW you were made for this.

I can’t wait to help you trade measuring up for owning your story.

I’ll bring iced coffee, it’ll be great.

But, who’s that
iced-coffee-copywriter girl? 

it's jess!

I’m writing my website copy from scratch. Will this work for me?

Absolutely! This was designed to help you build your message from the ground up. If you're working with a website template or designer, We suggest starting with the copy FIRST and letting that run the show as you design!


I’m ready to give my old website copy a makeover. Will this work for me?

Yes, girlfriend. YAS. We suggest starting the Promptlates® without looking at your current words, though. Some things will overlap, but trust the process and know that it will steer you toward the true value you provide for your audience, which may or may not be represented in your current website copy.

Will this work for (insert industry here)?

Short Answer: YES. Long answer: If you are a business owner who is providing unique value to your audience, The Promptlates® will help you put that into words for the core pages of your website. Check out just a few of the types of pros we’ve served on the shop page!

Do you offer advice or coaching to go with The Promptlates?

There is loads of value and advice inside The Promptlates®—including bonus video mini-lessons unique to each page or mode of writing. But, I GET IT. It is tough to get past the Second-Guessing Standstill, which is why I created Connection-Led Conversions™, a membership-style copy support system! Just head here to get the support you need!

What if I’m not creative? What if I’m not a writer?

This resource is specifically designed for the word-allergic. The prompts help you to get your ideas from your head out onto paper, and the choice of templates will make sure you lay those ideas out in a way that moves your reader to take action (and binge-read it all in the process). We've helped over 4,000 business owners (who did NOT sign up to be writers) write copy that sounds like THEM and speaks to the right people. You can do this! (And we're here to support you when you get stuck!)

How long does the process take?

We’ve had students complete The Promptlates® in a variety of time frames, from 4 weeks or multiple months to PULLING AN ALL-NIGHTER and getting a DREAM inquiry the very next day from their new copy. You can go at your own pace, but the style of The Promptlates® makes certain that you won’t lose your place or forget everything you thought of the day (or week) before. Inside the Promptlates®, we have a 4 week timeline to help you finish in just 30 minutes a day. And not to perpetuate the annoying former-teacher stereotype, but it takes as long as you let it! Okay, KIDDING. Kinda.

Are there any more Promptlates coming to the shop?

Shhh, it’s a secret—but, YES! We are planning to add more Promptlates® soon to make sure all your business copy needs are covered. Have a request? Reach out to and let us know! We’re all about giving the people what they want, if at all humanly possible.

We totally understand that copy is often the primary hold up in a website design project. We love to partner with designers to make sure your clients craft viable copy that connects and converts, so you can reach out to us if you’d like to become an affiliate of the shop or if you’d like to bake The Promptlates® into every client’s process! Email to get more info on what a partnership looks like.

I’m a designer, and I NEED this for my clients. How can I make that happen?

Short answer, NO! We've got business owners at all different copy stages receiving support inside of the membership. Plus, that's precisely what it was designed to do! I'll teach you the framework to help you get the most out of your message at every business stage — even the "not finished yet" one!

do I need to finish The Promptlates before I can join Connection-led conversions?

Frequently Asked Questions

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