The About Page


About pages can, AND SHOULD, convert, too. Find out how to strategically connect your story with THEIRS on this often overlooked page.


So, even though you..

YES! GIVE ME THE Promptlate

the details

• feel iffy about talking about yourself… (you don’t want to sound arrogant, right?)
• just aren’t sure what details matter to your audience.
• basically just slapped up a couple of static paragraphs that describe who you are and banned yourself from ever looking at it again…

Your brain dump of unrelated and irrelevant facts may give information to your audience (if they’re willing to sift through), but it doesn’t give ‘em context of who you are + why you’re the best person to help them get where they need to go.

NEWSFLASH: Anyone can do what you do.
But there is so much hope in that because NO ONE can do it like you can.

Your About Page is the best place to tell that story. So let’s get started, okay?

Prompts + Templates = Promptlates

About Page Promptlate

What do you get?

Get all that value out of your head and onto the page.

Choose between templates based on your conversion goals and business style.

Bonus video mini-lessons unique to each page to help you learn the psychology behind the process. It’s time to learn how to think through your message like a pro copywriter, instead of just getting through it and crossing your fingers it’ll work.

YES! GIVE ME THE Promptlate

'OMG, the clarity!'


OMG. The clarity I have on my messaging, what I do, and who I truly do it for is AMAZING. I would have been so stumped without The Promptlates as a starting point, but they turned out to be so much more than that!

MadRad Media, Marketing + Media Coach


'Exactly what I needed'


I felt guided by [Jess] even though we weren’t working together one-on-one, and this tool was exactly what I needed as I redid my website.

Ivy and Linen Design


'Helped me create copy that I’m confident in'


I really struggle with writing, but the Promptlates made the copywriting process less daunting and helped me create copy that I’m confident in and, most importantly, sounds like me! For the amount of clarity and confidence you gain, these are truly worth every penny and much more!

Becca Koebrick Design


'3 inquiries in 30 minutes?!'


If it wasn’t for The Promptlates, I’d still be mindlessly scrolling through other websites in my industry trying to figure out how to write my copy. Now I have website copy that STANDS OUT so much that I booked 3 dream inquiries in 30 minutes after I hit LAUNCH!

Motes Design, Website Designer + Pinterest Manager


'From Amateurish to Genuine + Value-Packed'


I wanted to be genuine with my words, but I always got stuck on what parts of myself to bring to the table. Ever wish that almost-effortless copy on other sites could be yours? I did, too. And you can actually DO THAT with The Promptlates. Plus, it came out of YOUR brain. It’s so empowering!

The Unbusy Life, Life Coach for Busy Moms


'I just looked at your website and it really spoke to me.'

Hailee, Spring

I just purchased the Promptlate website bundle last night around 7pm...[and] I stayed up until 3AM redoing the copy on every page of my website, following your guide. Today I got an email from a potential client that said 'I just looked at your website and it really spoke to me. I'd love to set up a call.'

Bloom Marketing


'This numbers gal WROTE ALL THAT'


The Promptlates tricked me (a 100% numbers-only gal) into writing words that actually work for my business! Words have never been my thing, but now I’m so confident that my website speaks to exactly who I want to serve.

Silver Leaf Office, Bookkeeper for Creatives


'Basically a dream come true'


I feel so confident! I know the copy I wrote with The Promptlates is attracting my ideal clients, and I constantly get inquiries and make connections with couples who reference my website and specific points from my copy. It’s basically a dream come true.

Heather Dodge Photography + Design


Here is what our customers are saying:

I’m writing my website copy from scratch. Will this work for me?

Absolutely! This was designed to help you build your message from the ground up.


Frequently Asked Questions

I’m ready to give my old website copy a makeover. Will this work for me?

Yes, girlfriend. YAS. We suggest starting the promptlates without looking at your current words, though. Some things will overlap, but trust the process and know that it will steer you toward the true value you provide for your audience, which may or may not be represented in your current website copy.

Will this work for (insert industry here)?

Short Answer: YES. Long answer: If you are a business owner who is providing unique value to your audience, The Promptlates will help you put that into words for your website. Check out just a few of the types of pros we’ve served.

Do you offer advice or coaching to go with The Promptlates?

There is loads of value and advice inside The Promptlates—including bonus video mini-lessons unique to each page or mode of writing. If you’re looking for a way to get a pro’s eyes on your finished copy, we offer website copy audits exclusively for Promptlate Shop students. You can snag one here

What if I’m not creative? What if I’m not a writer?

This resource is specifically designed for the word-allergic. The prompts help you to get your ideas from your head out onto paper, and the choice of templates will make sure you lay those ideas out in a way that moves your reader to take action (and binge-read it all in the process). 

How long does the process take?

We’ve had students complete The Website Bundle in a variety of time frames, from 4 weeks or multiple months to PULLING AN ALL-NIGHTER and getting a DREAM inquiry the very next day from their new copy. You can go at your own pace, but the style of The Promptlates makes certain that you won’t lose your place or forget everything you thought of the day (or week) before. Inside the Promptlates, we have a 4 week timeline to help you finish in just 30 minutes a day.

Are there any more Promptlates coming to the shop?

Shhh, it’s a secret—but, YES! We are planning to add more Promptlates soon to make sure all your business copy needs are covered. Have a request? Reach out to and let us know! We’re all about giving the people what they want, if at all humanly possible.

We totally understand that copy is often the primary hold up in a website design project. We love to partner with designers to make sure your clients craft viable copy that connects and converts, so you can reach out to us if you’d like to become an affiliate of the shop or if you’d like to bake The Promptlates into every client’s process! Email to get more info on what a partnership looks like.

I’m a designer, and I NEED this for my clients. How can I make that happen?

Our 4-week live copy workshop will kickoff on March 2nd! You'll get 4 weeks of co-working  sessions and Q+A calls to make sure you can hit "publish" on your copy sooner rather than later!

FB group FAQ: When will the live copy workshop be goin' down?

The Website Bundle

Now you need copy, BUT…
😱 You don’t know how to talk about yourself
🙋 You don’t want to sound like everyone else
💰 You can’t afford a copywriter (or can’t wait for one)

Stop staring at a blank screen and start writing website copy that you’re confident in with The Promptlate Shop Website Bundle.

Finally! An EASY option to write your home page, about page, and services page so it’ll connect and convert consistently—and so it can STOP HOLDING UP your launch and your business, already.

Wanna save?

buy now