A Tell It Like It Is Educational Blog

Let’s trade measuring up for owning your story.

to teach you tips, tricks, and habits to build a foundational message and run your profitable, passion-driven business.

How to Write Copy for Any Page on Your Website

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Nobody told you when you started your business, you’d not only have to be a crazy-awesome photographer, designer, wedding planner, course creator, coach, (insert the passion your business was built on here)...

start here!

Why you should stop “showing up” on social media

AND START CONNECTING AND CONVERTING, INSTEAD The show notes for this podcast originally appeared over on The Guide Culture Podcast website. Have you ever become a victim of “box-checking” syndrome inside your business? Maybe you’re an avid reader, podcast listener, and learner (like me!) and you hear all those “hey this changed everything for me” […]

Copy Tips

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How to Write Headlines That Convert (And Aren’t Boring AF)

Do you ever feel a stupid amount of pressure when it comes to writing headlines? Truthfully, even after 3+ years in copywriting, I sometimes do, too. I typically write the same headline at least 25 different ways when writing copy for my 1:1 clients. I don’t expect you to have that kinda time on your […]

Copy Tips

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The Ultimate Guide to Writing Conversational Copy

There are so many *shoulds* in life—especially in business. “I should do the dishes before I go to bed.” “I should create another program in my down time.” “I should start a podcast or a YouTube channel… or both?!” “I should ease up on my iced coffee habit.” (LOL, just kidding. Don’t let anyone ever […]

Copy Tips

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Repurposing Content So You Never Have to Reinvent the Wheel Again

Something you maybe didn’t realize when you started your own business is just how much time, effort, and planning goes into effective content creation. You see your favorite female entrepreneurs posting nearly every day on the ‘gram like it’s easy, peasy, lemon squeezy—so you may not have even thought twice about it when you took […]

Case Studies

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The Non-Salesy Way to Share Your Value with the World

Have you ever heard people say, “Ohhhh, I’m really not selling, I’m just sharing” when it comes to talking about their value online? I’m calling BULL – hockey sticks (okay, not the right replacement for a curse word, but you get it) on that.  Tough Love: “Just sharing” doesn’t work. If you have a desire […]

Copy Makeover Stories

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6 Tips to Write Copy that Sticks

Showing up online as a business owner these days takes GUTS. When you have passion coming out your ears, it’s easy to put up what I call “drive-by posts.”  Drive-By Post (n.): When you’re in the moment and you feel something BIG, and words—a caption or blog post—just come POURING OUT… Here’s the thing: When […]

Copy Tips

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Take Your Website Words from Cringeworthy to a Confident Conversion Machine

Okay, REAL QUESTION: When was the last time you actually looked at your website words? Like, gave it a thorough read-through. If you find yourself currently feeling… Embarrassed to send potential clients and customers to your website Like you’re trying not to use the word “cringeworthy” when someone asks you to describe your website words […]

Copy that Connects

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6 Ways to Maximize Pinterest Traffic using Copy that Converts

This guest post written by Jess originally appeared over on the blog at Vanessa Kynes talking all about how to maximize Pinterest traffic. I still remember my first year in the high school classroom like it was yesterday. One morning, I had this great activity planned. It was only the second week of my teaching […]

Copy Tips

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Taking a Step Back Could Be the Best Way Forward

If I could use one analogy to describe January 2020-April 2020 of my business, it would be standing in a swarm of kinda friendly, but really distracting bees who sometimes sweet talk you and then sting you, making it sound like it’s just part of the process. I mean, think about it for a second. […]

Personal

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Case Study: How To Craft Copy That Connects

Part of the Copy that Connects Series The Website Bundle Case Study—Hailee Stegall of Spring + Bloom Marketing Can I ask a hard question? I don’t mean to pry (okay, maybe I do) and I most definitely don’t want to make you feel bad about your web copy, but I’m passionate about teaching creative entrepreneurs […]

Copy Tips

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It’s the very first solution of its kind to help you take #alltheideas inside your head and turn them into website copy that connects, converts, and doesn’t sound like literally everyone else’s.

Think your copy needs a makeover? Then, it probably does.

You’ve gotta capture, connect, and convert—FAST. No big deal, right?

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