A Tell It Like It Is Educational Blog

Let’s trade measuring up for owning your story.

to teach you tips, tricks, and habits to build a foundational message and run your profitable, passion-driven business.

How to Write Copy for Any Page on Your Website

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Nobody told you when you started your business, you’d not only have to be a crazy-awesome photographer, designer, wedding planner, course creator, coach, (insert the passion your business was built on here)...

start here!

What can subpar Sales Page Copy do to your business?

This post is a part of a series by Oracle Amethyst, Jess’s alter ego and psychic name (according to all-knowing Pinterest, of course). In this series, Jess points out what might be standing in between you and GREAT messaging that actually works for your business. Then, with her all-seeing-eye, she predicts what your future in […]

Copy Tips

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What can Untreated Website Copy do to your business?

This post is a part of a series by Oracle Amethyst, Jess’s alter ego and psychic name (according to all-knowing Pinterest, of course). In this series, Jess points out what might be standing in between you and GREAT messaging that actually works for your business. Then, with her all-seeing-eye, she predicts what your future in […]

Copy Tips

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What can an Untreated Message do to your business?

This post is a part of a series by Oracle Amethyst, Jess’s alter ego and psychic name (according to all-knowing Pinterest, of course). In this series, Jess points out what might be standing in between you and GREAT messaging that actually works for your business. Then, with her all-seeing-eye, she predicts what your future in […]

Copy Tips

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How I Prepped for a 3-Month Maternity Leave: What I Did, What I DIDN’T, and everything in between

Ya know how everyone’s like… “TAKE TIME OFF FROM YOUR BUSINESS! It’s such a necessity!!!” And you hear those inspiring podcast episodes about people taking month-long sabbaticals or multiple-month maternity leaves, and all you can muster in your mind is something along the thought lines of… Well, my friend. I thought the same thing. The […]

Business Tips

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Why you should stop “showing up” on social media

AND START CONNECTING AND CONVERTING, INSTEAD The show notes for this podcast originally appeared over on The Guide Culture Podcast website. Have you ever become a victim of “box-checking” syndrome inside your business? Maybe you’re an avid reader, podcast listener, and learner (like me!) and you hear all those “hey this changed everything for me” […]

Copy Tips

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How to Write Headlines That Convert (And Aren’t Boring AF)

Do you ever feel a stupid amount of pressure when it comes to writing headlines? Truthfully, even after 3+ years in copywriting, I sometimes do, too. I typically write the same headline at least 25 different ways when writing copy for my 1:1 clients. I don’t expect you to have that kinda time on your […]

Copy Tips

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The Ultimate Guide to Writing Conversational Copy

There are so many *shoulds* in life—especially in business. “I should do the dishes before I go to bed.” “I should create another program in my down time.” “I should start a podcast or a YouTube channel… or both?!” “I should ease up on my iced coffee habit.” (LOL, just kidding. Don’t let anyone ever […]

Copy Tips

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Repurposing Content So You Never Have to Reinvent the Wheel Again

Something you maybe didn’t realize when you started your own business is just how much time, effort, and planning goes into effective content creation. You see your favorite female entrepreneurs posting nearly every day on the ‘gram like it’s easy, peasy, lemon squeezy—so you may not have even thought twice about it when you took […]

Case Studies

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The Non-Salesy Way to Share Your Value with the World

Have you ever heard people say, “Ohhhh, I’m really not selling, I’m just sharing” when it comes to talking about their value online? I’m calling BULL – hockey sticks (okay, not the right replacement for a curse word, but you get it) on that.  Tough Love: “Just sharing” doesn’t work. If you have a desire […]

Copy Makeover Stories

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6 Tips to Write Copy that Sticks

Showing up online as a business owner these days takes GUTS. When you have passion coming out your ears, it’s easy to put up what I call “drive-by posts.”  Drive-By Post (n.): When you’re in the moment and you feel something BIG, and words—a caption or blog post—just come POURING OUT… Here’s the thing: When […]

Copy Tips

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It’s the very first solution of its kind to help you take #alltheideas inside your head and turn them into website copy that connects, converts, and doesn’t sound like literally everyone else’s.

Think your copy needs a makeover? Then, it probably does.

You’ve gotta capture, connect, and convert—FAST. No big deal, right?

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