Welcome to The Client Love Mailroom

CONFESSIONS OF LOVE FOR A LAUNCH COPYWRITER

A page devoted entirely to proof of results from real (beautiful, intelligent, obsession-worthy®) humans like you. Because my CEO gal clients? It’s a love thing between us.

I was right out of college, trying to figure out what I wanted to do with my one wild & precious life, & I wrote down on a notecard:

Bold, right? I’m sure in my mind I was thinking about being a best-selling author or some kinda famous. Listen, I’m not counting that out.

But this thought lives rent-free in my head: I may have only worked with somewhere around 160 copy clients over the years. But the copy I’ve written for them? Those words have collectively touched millions.

I want my words to touch the

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Me: OMG, we actually did it.

Did our words matter in a big way?

Little Jess:

The words I get to write matter only when:

1. They create change, insight, and action for my clients’ audiences.

Tracked in the form of opens, clicks, conversions, sales, and responses.

Building a world where they can grow their impact without doing it all themselves.

2.They create change for my clients.

Facts are facts: The words don’t matter unless they get results. This page is proof they do. Big time.

Scroll through and pause on what feels important to you. Let words from these amazing women be your sign that when you decide to hand me your copy, I’ve got a track record of delivering.
*she said so0oo0o very humbly*

The Experience

IN THAT CEO GAL’S WORDS

My Very High Tech Rolodex of Results

I keep this list in my notes app & update it any time I hear from a client

sold out group program (120 spots) in a little over 24 hrs

44 sales in 11 minutes after cart open

6 high ticket sales in 12 hours after cart open

40% conversion rate from wait list

$323k launch ($200k increase from the previous launch not written by Jess)

$97k launch

Tripling annual income (so far) with the only change being new web copy

14% sales conversions from a free challenge

landing page converting at 57%

Landing page converting at 89%

doubling email click through rates during a launch

increased landing page conversions from 32% to 48%

$2M in revenue through one sales page over 18 months

51% open rate through lengthy launch and emailing daily

$55k launch with entirely reused email/launch sequence

$160k launch with a small email list

$32k launch with a low-ticket ($37/month) product

$54k Black Friday launch

$45k, $67k, and $55k launch revenue over the course of 9 months with the same offer

hit first $100k month

substantial increase in opens, clicks, and conversions after funnel and sales page update

doubled click through rates through a launch (2x more people to her sales page)

33% landing page conversion rate to completely cold traffic

updated 2 emails in evergreen sales sequence and converted 2 people in one week

270 enrollments from a last-minute launch with 3 emails

$92k launch from an offer under $500

300 enrollments from an email-only launch barely mentioned on socials

$10k in 2 days from a $37 offer

$10k in revenue from a low-ticket course sold via email

more sign ups than ever without a discount or launch from updated sales page copy

engagement and replies to launch emails for the first time ever

exceeded launch goal of 20 sign ups, ending at 38 total

9% sales page conversions for first launch, 12% sales page conversions for second launch

Stories of Successful Launches

Amanda helps therapists scale

Before working with Jess, copy and messaging felt like legitimately one of the hardest things on my to-do list. My team and I used a LOT of Chat GPT and it was "fine" and it "got the job done," but I was always underwhelmed.

NOW? Literally every time Jess sends me copy, it feels like a little Christmas. I'm genuinely SO excited to see what her genius brain has dumped out. She makes me feel like I want to buy my own products and hire myself as a coach.

My audience resonates with my messaging a LOT more
I’ve had record-breaking launches
We’re seeing more ideal-fit clients come through
Higher email open rates & click rates
Funnel converting at 4.5% (WAY above industry standard)

Jess is my DREAM copywriter and I didn’t even know I could have one of those!

I LOVE how Jess catches the little details. I can tell when she’s watched my stories and adds those details to emails or a sales page.

-Amanda

Carrie’ helps parents of ADHD kids thrive

I had the launch of my brand new course and the launch exceeded my goal of 20 sign-ups to 38 sign-ups total!

My email copy led to so much more audience engagement. People were replying to my emails and telling me how much they enjoyed reading them. Plus, being able to reuse the copy from my email sequence was super helpful for creating content for social media.

Jess talked me through her rationale for each email and why they were sequenced in a certain way, and I loved that level of detail.

Even since the initial launch, I have continued to have more people sign up for my course at full-price because of the effort that we put into the initial copy.

First round, my sales page converted at 9%. Second live launch, it converted at 12%!

I needed to tell you that my sales page you made for my course is converting SO well!! Thank you for everything you do.

-Carrie

Karin teaches self-help without the self-hate

I never thought I could hire a copywriter to REALLY take things off my plate until I met Jess.

I swear, she sounds more like me than me. In our first launch with Jess’s copy, she paid for herself and then some with the revenue we earned. Each launch after that one has gone on to crush our own records, bringing in hundreds of super-aligned clients into our world at a time.

We’ve sold out a launch within 24 hours of open enrollment.
Welcomed 300+ members through an email-only launch multiple times.
We’ve had a 33% conversion rate from our waitlist.

Jess’s copy gets results, and it’s written to be so deeply me and human.

She’s someone who is so f*cking good at her craft, and I’d hire her 10x over.

We’ve worked with Jess for going on 2 years and don’t foresee a time when we’ll change that.

-Karin

click for more

Wanna dilly dally in the data with me?

Industry standard? As Joey Tribbiani would say, It’s a moo point. At least for me & my clients.

On average, 4 out of every 5 clients come back to me for multiple copy projects — and that stat’s been going strong since 2021.

The real ones know: Who books with you is one story. But who comes back is another entirely.

Industry Standard

Results my clients see

Like I said, we know Industry Standard, but she doesn’t sit with us.

Email opens: 33% - 61% (avg increase: 5%+)

Landing page conversion rates: 36% - 89%

Sales page conversion rates: 6% - 14%

Conversion rates: 3%-7%

Landing page conversion rates: 18%

Sales page conversion rates: 4%

Funnel conversion rates: 2%

Email opens: 30%

Working with Jess feels like

ooh, that’s romantic

I’m a firm believer that working with your favorite copywriter should feel like girlhood in the best of ways.

Probably 50% of the words I write are delivered to audiences via email, which doesn’t make the cutest screenshot. But the other 50% sits pretty for the world to see when they land.

Here are some of my faves.

CLIENT COPY IN THE WILD

These projects belong on the fridge with a cute magnet

Compassionate Calendar sales page

Website Copy for Jereshia Hawk

Website Copy for Dr. Carrie Jackson

Cultivate Beauty Coaching Sales Page Copy

Website Copy for Jen Diaz

Compassionate Calendar sales page

Website Copy for Jen Diaz

Cultivate Beauty Coaching Sales Page Copy

Website Copy for Dr. Carrie Jackson

Website Copy for Jereshia Hawk

Common side effects of working with Jess may include:

“With Jess writing my copy, I’ve had record-breaking launches, more ideal-fit clients, higher email open rates, higher click rates. The most recent launch was 37 sales which is equating to about $37k. Email performance was AMAZING and overall funnel converted at well over 4.5% which is WAY above industry standard!”